grow your aftermarket sales through Services

The servicisation of industry has never been more important.
Having a great product is no longer good enough. Providing the customer with complete value-add services are crucial for business success. We all have our online preferences when it comes to different suppliers and service providers. Is it always down to lowest price? …maybe not. Confidence in the best service provider will often win our business because they are easy to work with.

Marketing the prime product and after sales parts is well understood, but with up to half of all parts sales being sold through workshop activities, how much time is spent on marketing your service capability? Defining what services you are going to offer, prototyping service offerings and up-scaling for delivery. Listening to customer’s experience and designing services around their feedback.

Hatton can help you take a look at your service offerings and how best these can be packaged and promoted to your customers.